Seminar: Medicine 2.0: Social media in medical research and practice

Today, on Monday 29 October 2012, Medical Museion and the Faculty of Medicine and Health Sciences at University of Copenhagen is hosting a meeting on social media in medical research and practice.

Social media have conquered society. They are now also making their way into medical research and practice. What can doctors and researchers gain from using social media? How will these media change medical science and practice?

The meeting will kick off with 30-minute presentations by international experts in medical science communication and also active social media users:

• Dr. Richard Smith, former editor of the British Medical Journal (BMJ), advocate for ”open access publishing” and very active on social media
• Dr. Bertalan Meskó, founder of www.webicina.com and one of the world’s leading experts in the field of medicine and social media

Following the talks, the audience will be invited to discuss with a panel, which also includes MD PhD journalist Charlotte Strøm and me who has had the honor of being refered to as a Danish specialist in medical communication Nina Bjerglund Andersen.

The event is open to everyone and will be in English. No sign-up required.

Event details:

Date: 29 October 2012, 14:00 – 16:00
Location: Haderup-auditoriet, bygning 20, Panum, Nørre Allé 20, Copenhagen
Organiser: Faculty of Health Sciences and Section for Science Communication, NNF Center for Basic Metabolic Research in collaboration with the Copenhagen Graduate School of Health and Medical Sciences.
Contact: Research assistant Lasse Frank, lasse.frank@sund.ku.dk or professor Thomas Söderqvist, thss@sund.ku.dk, tel. 2875 3801

The magical world of blogging

I love blogging. It surprises myself, because I really hadn’t predicted that having a blog would be something I’d get hooked on – or even less did I expect all the things it would bring with it. Extensive networks, new opportunities, great connections and new horizons.

Especially the last couple of weeks have shown me the potential of what a blog can do. I have been contacted by people who through my blog have found me and have thought that my perspectives on science communication were worth a direct contact. Thus I have recently had a super interesting discussion over the phone about online collaborative tools with the man behind www.irrationalscientist.com and communication expert at Sanofi-Pasteur, I have met a kindred spirit in science communication, herself a blogger on the topic on www.signsofscience.org and with a passion to connect people interested in science communication and last been contacted by the University in Lund, Sweden asking if I’d be able to do a lecture on Science communication to a class of master students in Public Health. To this comes the people who comment on the blog, send me emails or tweet me.

Every contact has been super interesting and every time I am amazed of what only one year of blogging can lead to. Its is truly amazing.

Recipe for success?

Maybe it is due to my recent very positive experiences that I earlier this week decided to walk out (and I really rarely do this) of a seminar entitled ‘How you get success with your blog’ organized by the Danish Journalist Association. Okay, the key speaker was a beauty blogger, so not exactly the same blogging topic as mine, but nonetheless still a blogger and the seminar was described to be focused on blogs more generally. So what provoked me so much that I in end decided to leave? Well, first of all I must say the blogger’s presentation style gave me red spots. I felt she had an ability to trash everyone that wasn’t her or didn’t do like her – both on blogs or in the general media. Maybe it was her personality and presentation style that made me leave, but at the same time I must admit I disagreed with her on so many issues, issues she presented as the absolute truth about blogs.

The power of the right ones and oneself

My mayor point of disagreement was that the objective of a blog is not always to get as many readers or page viewings as possible. Of course it is motivating to see that people are reading your scribbles but I’d much rather prefer have a few of the right readers rather than masses of people. The beauty blogger was however obsessed with number of page viewings and unique visitors. This is of course of great importance if you’re trying to sell ads (which she was) but the presenter generalized this to the extreme and made it seem like it was the ultimate goal of any blog to have thousands of readers, likes etc. She almost stated hat if you couldn’t get high number of readers you might as well quit blogging. I couldn’t disagree more. Yes, I like that I have readers, and I do get a kick out the days when many have clicked their way through to my blog, but it is not the soul success criteria. To have contacts like the ones mentioned above is to me the real success. As well as all the things I learn as I am writing and sharing my thoughts and views with the world. The power of the blog is in my view not the number of people who read it but that it is the right ones and that you get so tremendously a lot out of writing it (regardless of it ever being read).

I look forward to my continued scribbling on this blog, on further developing the contacts I have made and explore new ones. The world of blogging really is magical!

Benefits of science communication – for the scientist – part II

How can communicating your research benefit you as a researcher? This was the theme of module 3 of the Public Health Science Communication Course and also a question raised on this blog in a previous post. To my surprise finding good literature on this topic was not easy, but thanks to the help of you readers (thank you for all your tips) and the students in the class we did manage to come up with a list of benefits which I’d like to share here. Some might disagree with them, but I guess it all depends on who you are as a researcher, what you’re conducting research in, and on where and how you’re doing it. Anyway, here’s the list, divided into benefits for the researcher and benefits for science. Please do add to the list or voice your disagreement in the comments section.

What is in for the researcher/scientist?

1. Cash! – The premises for doing most research is cash – at least if you want to make a living on it. Most grant proposals include a section asking how you plan to disseminate your findings. By living up to this (and by explaining what your research is about) you can make sure for example that a pay check comes your way every month, that you can go to that awesome conference in Hawaii, that you can get a new laptop and the latest version of SPSS.
2. Personal satisfaction – Hairdressers like to be complimented for their talents with a pair of scissors. Students like to get good grades, actors like to get good reviews and have good ratings. Scientists are no different. Finding that a wide audience is interested in/bothers to learn/listen/read about your work can be energizing, especially if your work is usually only of interest to a few scientists. It can also help establish your name as an important expert or resource person in your particular field – which can also be personally satisfying.
3. Career development – Communicating can impact positively on your career. It’s evidence of your work, skills and accomplishments! And it can help show that you have an understanding of the role of your research contribution plays in the context of society.
4. Make your name known – The more you communicate the likelier it is that your name will become familiar to other scientists, including those in different fields of study, potentially helping with career advancement. It my also increase your chances of getting funding, as your name is known and funders can read some of your work (e.g. by Googling you). All of this is of course under the condition that what you are known for is your high quality research!
5. Get to know your ‘enemies’ – your enemies or competitors may one day end up as your future partners in research. By communicating (which opposed to disseminating is an two-way process) you may get in closer contact with your colleagues, competing institutions, stakeholders etc. It gives you a feel for the movements and trends in the field or industry and it may provide good background knowledge for if you end up competing for the same position/funds etc.
6. Networks! – Communicating makes your network grow. Networks are important when you’re looking for your next job, need recommendations, are crowd sourcing ideas, seek support (financially or academically), or help to spread your findings even further. Invitations to be part of a new or emerging research project is a potential outcome. Very often, these take the form of interinstitutional and/or interdisciplinary grant proposals. (Words like “interinstitutional” and “interdisciplinary” are increasingly popular with the folks who review grant proposals these days).
7. Keeping track and keeping motivated – By communicating you are indirectly keeping track of what you are doing. It makes it possible to refer back to different stages of the research and learn from your research process. Communicating along they way can also keep your motivation going and see that you are actually moving forward…
8. Make your research meaningful to the world – communicating what you do can help you to see the relevance of what you do to society. When it boils down to it most of us like to feel that our time is meaningfully spent.
9. Help shape your personal identity as a researcher – by communicating you are almost automatically provoked to reflect upon your work and your role as a scientist. Are you truly communicating (dialogue-based) and not just disseminating this benefit may be even stronger. It may also help you focus on what exactly is the core of your research.
10. Become a better communicator – the more you communicate the better you get at it. It’s a simple as that.

What is in for science?

1. Feedback – Feedback is an essential component of almost every discipline, whether you’re learning to ice skate, write music or teach Spanish. If taken seriously and responded to this feedback may improve the outcome of your work. Research is no different. By communicating it, the world becomes aware of the project’s existence and can offer advice and inputs, share experiences and give suggestions for improving and validating the research.
2. Cash – The premise for most research is money. Grant proposals often include a section asking how you plan to disseminate your findings. By living up to this (and by explaining what your research is about in the actual proposal) you can make sure that a) the project becomes reality, b) the necessary staff can be hired, c) the necessary IT/lab equipment is available, c) That your research funding may be followed up by a new round of funding.
3. Crowd sourcing and validating – Several minds contribute better than just one. By communicating, asking questions, collecting experiences and information from your network research be improved with new incorporating new perspectives, ideas, confirmations etc. Getting inputs from the surroundings may also help qualify and validate the research and prepare it to potential critic.
4. Increased impact – Communicating through different channels increases the likelihood of the research being found and used in real life.
5. Contribute to a positive image of science – By communicating research, documenting the outcome of the investments in science and being transparent about how money is spent something is fed back to the contributors, which makes them feel that they got something out of their investment (of time or resources) and makes them feel investing in science is worth while. In addition, it can help to make clear how science contributes to society. All of this of course requires that the research done is of high quality and have followed good research practices.
6. Transfer of knowledge – You may get a better job, you may go on maternity leave or realize that you always wanted to be a R&B singer. Having communicated what you did makes your contribution remain also after you have left and lets other learn from your experiences – in the end contributing to science.